What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind.
Technical SEO is different from what we know as standard SEO. It dives deeper into the analysis of content and it can help you draw very interesting conclusions.
Mike King from iPullRank[1] delivered a highly informative presentation in Catalyst’s TechSEO Boost[2] and it can give us a better idea of the state, or actually, the statelessness of technical SEO.
Whether you’re an SEO expert or you’re just getting started, here are some key points to consider from Mike’s session.
Defining technical SEO
The first challenge that comes with technical SEO has to do with its actual definition. It’s not always easy to explain it.
In fact, it’s even hard for SEO professionals to define it.
Mike King asked 300 people to provide their own definition to what technical SEO really is. Unsurprisingly, there was no consistency in its definition. Many respondents indicated that web performance and information architecture are parts of what technical SEO does. However, these are tasks that other roles typically perform.
As Mike King said, “everything we do is someone else’s job.”
The best way to define technical SEO as a profession then is to think of it as the state of being curious. Technical SEO experts are curious enough to play with things that they can change.
What we need to remember is that there is no technical SEO as a definitive discipline. It can be the job of putting things together to make things scale and solve problems that affect SEO.
Thus, if we want to explain the difference