The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy.
And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life as well.
This is a list of social media monitoring/listening tools you should check out next year.
Some of them have existed for a while, some are new and fresh on the market.
But all of them are worth trying out and using in your marketing tool set (if social monitoring is in your marketing strategy at all, as it should be). So let’s start:
Which social media monitoring tools should you check out this year?
1. Awario[1]
Awario collects mentions of your keywords from a large range of sources (that keeps getting larger).
It monitors all major social media platforms, Reddit and other forums, news sites and blogs, and the Web.
It works in real-time: whenever your keyword is mentioned, it will immediately appear in your mention feed, and you’ll be able to check it at any point and reply to the mention straight from the dashboard. All reviews, complaints, questions and comments can be dealt with as quickly as you like.
Awario also does its fair deal of analysis. It analyses the growth of mentions, their Reach (how many people do mentions reach), its sentiment (a percentage of positive, negative, and neutral mentions), mentions’ locations, languages, and sources.
You can also generate reports on mentions’ statistics, compare analytics with your competitors, and see your industry influencers.
One of the features