When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location.
But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube.
According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world[1].
It’s also arguably the second biggest search engine in the world that you haven’t yet properly optimized for — despite this very topic[2] featuring at Mozcon over four years ago!
Why YouTube?
“YouTube viewers watch a lot of video — over 4 billion hours a month at last count. But the average household also watches several hours of video per day on their TVs. So for YouTube to become the most important media in more people’s lives, we’ve got a lot of growing to do.”
Source: YouTube Creators[3]
Unlocking the potential within YouTube means you can access millions of viewers every day. This gives you a new channel for your promotional videos along with your more generally helpful content. In return, you can boost your overall online presence.
Ok, so a lot of YouTube is soppy cat videos and watching people inadvertently hurt themselves. But the platform does offer quite a bit for businesses to take advantage of, presenting those who embrace it with ample opportunity to:
- Capture more attention
- Garner better integration with social media content
- Nurture a highly-engaged, loyal audience
- Take advantage of the inherent benefit from better search engine rankings
That last one is the kicker.
Below, we will see how TOP can help you optimize your videos to