By definition, growth hacking is a process of rapid experimentation, a continuous journey of trial and error to find the best path of growth.
For a company, these experiments can be across marketing funnel, product development, sales segments, and so on.
While traditional marketing is costly, growth hacking is a low cost alternative.
Entrepreneur Sean Ellis coined the term[1] “Growth Hacking” in 2010, although the approach is not something brand new. In various periods of human history, thoughtful persons used insights from psychology, social science, and other disciplines for the betterment of humanity or for their personal profit.
These “Nudges” can be considered as a kind of growth hack.
In any digital marketing funnel, content marketing, together with SEO, play a vital role. You can apply thoughtful, data-driven insights in keyword analysis and link building to improve your SEO rankings.
Here are five useful growth hack ideas for SEO that you can do for free
1. Leveraging dead competitors
Go to AlternativeTo.net[2] to find a list of your competitors.
Check dead links using browser plugins (Check My Links, Domain Hunter, Link Analyzer etc) to find dead competitors.
Go to Google.com and Google “link: deadcompetitor.com” replacing “deadcompetitor.com” with the website you’re looking to replace.
You will find a bunch of sites which are linking to your dead competitors.
Contact the website owners and let them know about the broken link. Offer your relevant link to replace it.
2. “Alternative to” method
Link building through comments is not a bad idea if you can do it properly. Of course there are lots of spammy and black hat techniques out there