If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites.
SEO and web development are often considered as incompatible as iOS and Android devices.
Both have similar goals, but take vastly different approaches.
However, technological progress has facilitated change.
These two different web specialties have now come as close as they have ever been.
So close, in fact, that they could now be considered the perfect ensemble. Together, they can outsmart more conservative approaches in the search marketing industry.
Here are five reasons why SEO and front-end developers make the ideal search marketing team:
1. Coding knowledge is a future-proof asset for SEOs
Even beyond SEO, the demand for coding skills is on the rise.
According to the Evan’s Data Corporation, the number of developers[1] globally will increase by at least a 20% in the next 5 years. If this doesn’t sound much, imagine adding more than 4 million jobs to the industry.
SEOs have a lot to gain from getting familiar with HTML, CSS, and JavaScript as well.
As depicted by Ian Laurie in his piece “Why all SEOs should learn to program[2],” a basic understanding of front-end coding offers a variety of benefits.
To start with, SEOs benefit from understanding the coder’s mindset — an extremely valuable, transferable skill.
It can also give a better understanding of APIs.
And finally, the coder’s mindset gives a better idea of what can realistically be done to fix technical issues. This in turn helps in making more sensible and feasible recommendations.