Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement[1], help with brand loyalty, create linkable assets, build lead generation[2] lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing[3] is the best way to improve your online reputation (it could be quite risky too[4], so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
- People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
- A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
- Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women