When we hear the words “lead generation,” our minds automatically conjure up a B2B marketing strategy aimed at filling the top of the sales funnel. But leads are not exclusive to B2B companies.
Every type of business, be it wholesale, retail, startup or whatever else, needs qualified “potential” customers who can be nurtured into actual paying customers. Ecommerce is no different.
With the barriers to starting an ecommerce business tumbling faster than you can say Jack Robinson, the ecommerce industry has become competitive like never before.
Besides new competitors mushrooming every day, there is the entrenched Goliaths – Amazon – which will eat away close to 50% of the market[1] within the next three years!
HubSpot’s State of Inbound report[2] revealed that for 3 out of 5 marketers, generating traffic and leads is the toughest challenge. No surprise then, that 70% of them intended to expand their demand generation budgets in 2018.
But bigger budgets are useless if you use the same old strategies that didn’t work before.
How about embracing tried and tested strategies that guarantee leads in the New Year? Here goes!
Three top lead generation tips for ecommerce businesses
1. Rewrite your product descriptions with a focus on SEO
This mistake, like history, has been repeated time and again in the world of ecommerce. While the importance of having unique product descriptions is plastered all over the web, rookie ecommerce companies still make the same mistake of using manufacturer’s descriptions and putting off giving them a custom twist until later when they’ve “made some sales.”
But hey, if you won’t make them unique, how will Google rank you