Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.
I know a lot of people will cringe at the idea of scaling social media marketing[1] because it is supposed to be all about human connections.
There are also many people who don’t believe you can attract any substantial amount of clicks from social media.
Well, both may be true but only if you do that wrong:
That’s not possible to build good traffic from social media without at least some sort of automating / scaling.
- Social media audiences are fragmented: You cannot catch all of your social media followers with one single update.
- Social media is multi-platform (has been for quite a while[2]) and it’s impossible to be everywhere at the same time.
- Social media won’t send you any traffic unless you are constantly there both engaging and broadcasting.
And while truly effective engagement cannot be efficiently scaled, you can scale all other parts of the puzzle, at least to some extent:
- Social media posting
- Social media tracking and analysis
Let’s see:
Cross-post with calendar publishing tools
Even if you have a dedicated full time social media team at your disposal, constantly publishing on social media is difficult to achieve. Big corporations have rotating shifts that handle it but for most of us we have to operate on a smaller scale, especially budget wise.
We can get around that by publishing scheduled posts, which includes cross-posting from one platform to another. That will cut the time spent on social media in half.
That doesn’t mean that