Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.
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Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:
- How are crawlers and Googlebot crawling through your site and your web pages?
- What is the UX of your on-page content?
- What is the value in the content of your on-page content?
So let's just jump right in, shall we?
Crawler/bot-accessible
☑ Meta robots tag allows crawling
Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.
☑ Robots.txt doesn't disallow crawling
You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.
☑ URL is included in sitemap
Similarly you want to make sure that the URL is in your site map.
☑ Schema markup
You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.
☑ Internal links pointing to your page with natural anchor text
So let's say I am trying to