Delivering a seamless user experience on your website is one important way to boost your page’s conversion rate.
This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and Quality Score[1].
In fact, mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue[2] than those whose sites load in 19 seconds.
The truth is that if your website takes more than 2-3 seconds to load, people will abandon it in a jiffy because that is what 40% of people do, says a report[3]. Hence, you need to make sure that you take proper care of your site’s speed optimization.
What is the Google PageSpeed Insights tool?
To get that done, the Google PageSpeed Insights[4] tool is a real handy tool. All new and existing website owners who are either busy in website building or maintaining a website, must definitely use this tool.
The Google PageSpeed Insights tool analyzes your site’s front-end performance and offers optimization suggestions. Providing your website a score between 0 to 100 points; a score of 85 or above indicating a well performing page, this tool can give you some great insights into the performance of your website.
Thanks to the latest update[5], the tool now churns up results differently than what webmasters got used to seeing. The old test really gave out frustrating results that were hard to achieve. Now it is all going to be about how your site is actually performing and about