Let me start by saying I love SEMrush and Ahrefs. I use them both on a daily basis and cannot imagine my life without them.
Through their awesome technology and studies, the two tools have contributed an impressive amount of value to SEO community. If you are already using the tools, by all means keep them!
Why then explore alternatives to SEMrush and Ahrefs?
Well, I have two strong arguments behind this article:
- You can never have enough of SEO research tools: Each of them adds something unique and different to the analysis process. Sometimes, when I am stuck, all I need to do is to try a new tool. Either through a fresh layout or an innovative feature (more on this below), I am always able to discover new solutions to old and new SEO problems.
- Competition drives innovation. And there’s no shortage of both in the SEO niche, thankfully. Thanks to the following strong emerging or re-developed solutions, our industry is getting smarter. That’s been amazing to watch and that’s something I am going to highlight below:
1. Serpstat
Serpstat is one of the most successful newcomers in the SEO industry. It was introduced just a couple of years ago and already has a strong community of raving supporters (including yours truly)
Let’s take a quick look at standard SEO competitive intelligence features they are offering:
- SERP analytics (Keyword Explorer): Yes (Check out the variety of filters allowing to drill down the results)
- Ranking monitoring: Yes
- Backlink analysis + monitoring: Yes
- Content gap analysis (Domain vs Domain): Yes
- Content gap analysis (URL vs URL): Yes
- Top pages: Yes
- Multi-language support: Yes