It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO.
From how to’s to tips to tools, these were some of our highlights from the past year. SEW spark notes, if you will.
If you missed these pieces throughout the year, they’ll be worth a read. And if you’ve already read them, never hurts to refresh!
On Monday, we’ll have a roundup of our top articles on search industry news and trends.
1. How to force Google to recrawl your website[1]
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.
While Google’s crawlers are obviously pretty good at their job — indexing countless new pages simply from natural traffic and links from around the web — it never hurts to give Googlebot a little assistance.
In this article, we look at a few ways to alert Google’s crawlers to new URLs on your site.
2. How to set up event tracking in Google Analytics[2]
Because one can never have enough Google Analytics insight, right?
One of the most useful features in GA, event tracking lets you capture all kinds of information about how people behave on your site.
In this article, we go step by step through two different ways you can set up event tracking: first, by adding the code manually, and second, by using Google Tag Manager.