When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz.
Today we're going to be talking about the quality of content comprehensiveness and what that means and why sometimes it can be confusing. I want to use an example scenario of a conversation that tends to go on between SEOs and Google. So here we go.
An SEO usually says something like, "Okay, Google, you say you want to rank high-quality content. But what does that really mean? What is high quality, because we need more specifics than that."
Then Google goes, "Okay, high quality is something that's comprehensive and complete. Yeah, it's really comprehensive." SEOs go, "Well, wait. What does that even mean?"
That's kind of what this was born out of. Just kind of an explanation of what is comprehensive, what does Google mean when they say that, and how that differs depending on the query.
Here we have an example page, and I'll kind of walk you through it. It's just going to serve to demonstrate why when Google says "comprehensive," that can mean something different for an e-commerce page than it would for a history of soccer page. It's really going to differ depending on the query, because people want all sorts of different kinds of things. Their intent is going to