Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.
Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?
It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.
Here are seven tips to get you thinking of what you need to improve in 2019.
1. Get the basics right
A good way to start the year is to review your existing strategy. Find the time to get together with your team to discuss all the things that worked well in 2018 and what needs to be improved in 2019.
A closer look at your strategy can help you understand whether your plans are still relevant for the next 12 months. If you haven’t created a written content marketing strategy yet, then you can start drafting your plans to make it easier to communicate them across different teams.
According to CMI’s recent report[1], only 39% of B2B marketers have a documented content marketing strategy. This means that a large number of marketers is still not able to prove how their plans are set to make a case about the value of content marketing to the rest of the company.
The easiest way to revise your content marketing strategy once a year is to invest time in setting up a documented content marketing plan. Even a simple overview of your strategy can still be effective.
2. Improve your distribution tactics
Content distribution can be a key part of your content marketing strategy. It’s not