How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy.
A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months to find out what worked better and what needs to be improved.
It’s easy to fall behind with all the emerging trends in technology. A good way to stay up-to-date is to follow CMI’s annual B2B Content Marketing[1] Benchmarks, Budgets, and Trends—North America report.
It’s the ninth year that the Content Marketing Institute surveys content marketers across the world about the top trends that have to do with strategy, planning, tools, proficiency, and everything that can help you improve your content marketing ideas.
These are the top content marketing stats you need to know to keep your content marketing strategy[2] up-to-date.
70% of B2B content marketers say their organization’s content marketing is much/somewhat more successful compared with one year ago
It’s interesting to see that more marketers see an increased success in their content marketing efforts. It’s an encouraging step that moves content marketing towards a more sophisticated and mature stage. As more marketers realize the potential of content marketing, more businesses will be convinced to increase their budget on content marketing campaigns. Thus, it is a very important step for marketers to see the benefits of content marketing so that they bring more team members on board.
Moreover, according to the report, 93% of the most successful B2B