If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”
Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.
To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic.
Why bother with keyword grouping?
One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords?
Why target only one keyword with one piece of content when you can target 20?
The impact of keyword clustering to acquire more organic traffic is not only underrated, it is largely ignored. In this guide, I'll share with you our proprietary process we’ve pioneered for keyword grouping so you can not only do it yourself, but you can maximize the number of keywords your amazing content can rank for.
Here’s a real-world example of a handful of the top keywords that this piece of content is ranking for[1]. The full list is over 1,000 keywords.
Why should you care?
It’d be foolish to focus on only one keyword, as you’d lose out on 90%+ of the opportunity.
Here's one of my favorite examples of all of the keywords that one piece of content could potentially target:
Let’s dive in!
Part 1: Keyword collection
Before we start grouping keywords into clusters, we first need our dataset of keywords from which to group from.
In essence, our job in this initial