Chrome 71, scheduled for release in December, will improve the browser's ability to block intrusive and misleading advertising, Google said today.
Starting with Chrome 71, Google plans to improve its ability to block all ads on websites that feature what the company calls "abusive experiences[1]." According to Google, this includes
- Fake Messages - Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked.
- Unexpected Click Areas - Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked.
- Misleading Site Behavior - Page features such as scroll bars, play buttons, "next" arrows, close buttons, or navigation links that lead to an ad or landing page when clicked.
- Phishing - Ads or page elements that attempt to steal personal information or trick your users into sharing personal information.
- Auto Redirect - Ads or page elements that auto-redirect the page without user action.
- Mouse Pointer - Ads or page elements that resemble a moving or clicking mouse pointer that attempt to trick a user into interacting with it.
- Malware or Unwanted Software - Ads or page elements that promote, host, or link to malware or unwanted software that may be installed on your users' machines.
- Ads with Missing or Misleading Branding - Ads that promote or depict unidentified or fictitious businesses. Examples include ads or other elements that are missing a company name, branding, and a logo--even if a generic description is included.
Any website that persistently features any of the above "abusive experiences" will be added to a blacklist and have its ads removed when loaded inside Chrome.
Website owners can