Whether your business is in the B2B space or consumer goods, the holiday season presents some unique SEO opportunities to capitalize on, and important pitfalls to avoid.
Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching, and getting caught up on work. The holidays are a time when there is a huge uptick in SEO activity, including purchasing through ecommerce and in-person at retail stores.
SEO strategy and content planning as we approach 2019
Much has changed in the SEO space over the past years, but the message from search engines like Google has not changed all that much. The name of the game is still to create better content and a better experience on your website for users, based on specific user search intent.
When forming your SEO strategy[1] for the holidays you need to identify the problems your customers will be looking to solve, and how you can present the best solution. Here are the steps you should take in forming your SEO content strategy for the holidays.
1. Keyword research
Perform an exhaustive analysis of the keywords[2] being used by your customers when they are searching for your products or services. Consider the specific issues your customers might have during the holidays related to your business. Visit competitor sites to identify the keywords they are targeting; Screaming Frog is a great tool to crawl a website and pull meta-data for all accessible pages. Use SEMrush to see current ranking terms for your website as well as competitors.
You can use a variety of SEO tools to perform