The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.
Getting these links is not possible via:
- Link exchanges
- Buying links
- Private Blog Networks, or PBNs
- Comment links
- Paid native content or sponsored posts
- Any other method you may have encountered
There is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publisher’s audience that the publisher will want to write about that content themselves.
Success, then, is predicated on doing three things extremely well:
- Developing newsworthy content (typically meaning that content is data-driven)
- Understanding who to pitch for the best opportunity at success and natural syndication
- Writing and sending pitches effectively
We’ve covered point 1 and point 3 on other Moz posts. Today, we are going to do a deep dive into point 2 and investigate methods for understanding and choosing the best possible places to pitch your content. Specifically, we will reveal the hidden news syndication networks that can mean the difference between generating less than a handful or thousands of links from your data-driven content. [1]
Understanding News Syndication Networks
Not all news publishers are the same. Some publishers behave as hubs, or influencers, generating the stories and content that is then “picked up” and written about by other publishers covering the same or similar beats.
Some of the top hubs should be obvious to anyone: CNN, The New York Times, BBC, or Reuters, for instance. Their size, brand authority, and ability to break news make them go-to sources for the origination of news and some of the most common places journalists and writers from other publications