HP launched its next-generation EliteBook--a 2-in-1 business laptop called the HP EliteBook x360 1040 G5--and is aiming directly at Lenovo's ThinkPad X1 Carbon and its customer base.
The latest EliteBook is part of a refresh of HP's premium hardware portfolio.
HP's focus on wooing Lenovo's ThinkPad[1] base comes as IDC recently put Lenovo at the top of the market share heap. Alex Thatcher, director of commercial PCs at HP, said the commercial 1000 series is "where we invest to lead." Lenovo launched the ThinkPad Extreme X1 in August[2].
Perhaps the biggest takeaway with the HP EliteBook x360 1040 G5 is that the company built a 14-inch screen in a 13-inch chassis.
Best 2-in-1 laptops, convertibles, and hybrid laptops for business 2018 | CNET: Best laptops for 2018[3][4]
The HP EliteBook x360 1040 G5 also has an outdoor viewable screen and up to 17 hour battery life. The device will be available in October starting at $1,499. On Amazon[5], the previous version of the EliteBook was marked down a week ago.
Key specs for the HP EliteBook x360 1040 G5 include:
- 8th gen Intel Core i5 or i7 processors.
- Up to 2TB of storage.
- Up to 32GB memory.
- Gigabit Class 4G LTE.
- IT tools for manageability, hardware as a service and back-up images.
HP's big sell is that the HP EliteBook x360 1040 G5 has a smaller footprint than its predecessor, which is marked down on HP's store[6].
The HP EliteBook x360 1040 G5 is part of a broader premium device rollout under HP's one life strategy that aims to target consumers, commercial users and creative pros. Here's how the devices--including EliteDisplay E243D, USB fingerprint