This past Friday we held our inaugural Transformation of Search Summit here in NY. Let’s just say, we’re already looking to book our venue for next year! On a scale of one to success, it was smashing.
Firstly, thank you (yet again) to all who came out to sponsor, speak at, and attend the event — couldn’t have done it without you.
As frequenters of many events ourselves, we did our best to ensure this one was full of high quality, fluff-free content. None of those talks where you get the end and think, “okay, but take out the buzzwords, and what did they say?” We asked for the moon, and our wonderful speakers delivered.
Some particularly rich (dare we say featured) snippets from the day:
Where search is heading
Siddharth Taparia, SVP and Head of Marketing Transformation, SAP, kicked off our morning speaking on the future of where search is heading. Social is the new storefront. The top 500 retailers earned 6.5 billion from social shopping in 2017, up 24%.
With the rise of voice search, position 0 is the ultimate prize. Over half of search queries will be voice based by 2020. A quarter of US homes have smart speakers. 92% of 18-29 year olds have smartphones. 90% increase in capabilities for voice search with only 8% error rate
Protecting privacy is a big deal. Alexa is coming to the office, the hotel, healthcare, the car, even learning. When you put a chip in everything, the whole world becomes a security threat. Even Google and Amazon are not immune to these.
New research: The Era of Ecommerce
Kerry Curran, Managing Partner, Marketing Integration, Catalyst &