Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations.
In this week's Whiteboard Friday, Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks and bureaucracy to get your work implemented.
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Video Transcription
What up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today we're going to talk about how to build your red tape toolkit to overcome obstacles to getting your search work implemented. So do you ever feel like your recommendations are overlooked, ignored, forgotten, deprioritized, or otherwise just not getting implemented?
Common roadblocks to implementing SEO recommendations
If so, you're not alone. So I asked 140-plus of our industry colleagues the blockers that they run into and how they overcome them.
- Low knowledge. So if you're anything like every other SEO ever, you might be running into low knowledge and understanding of search, either on the client side or within your own agency.
- Low buy-in. You may be running into low buy-in. People don't care about SEO as much as you do.
- Poor prioritization. So other things frequently come to the top of the list while SEO keeps falling further behind.
- High bureaucracy.