The Brighton SEO search marketing conference began, as many know, in a room above a pub, and it very often ends – at least for some – with skinny-dipping in the sea. Those facts don’t change, but the SEO landscape certainly has, and Brighton SEO’s second event of this year catches search on an upswing, with plenty of live topics to address and advertisers’ attitudes to SEO freshly rejuvenated.
Organic search’s fortunes have fluctuated over the years in the eyes of marketers, usually in direct proportion to the amount of data Google makes available. With visibility on keywords and traffic lately restored, SEO is back at its best, challenging for the top table again by proving its strength at delivering quality and breadth of traffic for brands.
The ups and downs of SEO
Directly and indirectly, Brighton SEO has charted the ups and downs of organic search over the years, and the current vitality of the channel is reflected in the shift back towards data and technology in its speaker sessions.
In leaner years, content marketing and ecommerce moved very understandably towards the top of the agenda in Brighton, while SEO discussions tended to slide towards Google and the fact that, where search is concerned, the house always tends to win. But although content and e-commerce are still certainly being talked about, Brighton SEO this year seems set to derive its thrust from the technical SEO side, as brands once again address themselves to the nuts and bolts of using search to maximize visibility.
Notes on this year’s Brighton SEO
The main auditorium gives a solid impression of the editorial mix, with a morning of content marketing and content strategy and an afternoon of SERPs and ranking factors,