The SEO industry is growing rapidly—estimated to balloon to $79 billion by 2020. Even though you may already be doing great with SEO marketing[1], you should not ignore the potential benefit of a virtual private network (VPN) on SEO strategies. A VPN is a solution that helps connect two parties on the internet anonymously and using an encrypted network that is private. It is mainly used to protect your online privacy and access content that is not available in a particular zone.
So, how does a VPN benefit SEO? Let’s get started.
Understand local SEO using a VPN
There are many locations that a company might want to target. For example, you can be in Australia and want to target India. However, if you do a quick Google search, it will show local results from Australia—not a specific result for India that you wanted. As an SEO specialist, you may want to know what the people of India are searching for. Moreover, you would also want to know about the competition around those areas. If that’s the case, you should use a VPN[2].
A VPN can seriously change how you do research about a local market. By using a VPN, you can trick Google into thinking that you are from India (or any region that you are trying to learn about). This also means you can do a local search and learn about the local audience needs and try to understand what queries they are using. All this information can change how you perform in other areas.
Why use a VPN when you can always use targeted ads? Well, first, you need to learn about what the local audience searches for. Clearly, there