Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose.
And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education.
Two quick notes on what and how I’ve chosen:
- As the author of both of Moz’s newsletters (the Moz Top 10[1] and the Moz Local Top 7[2]), I read an inordinate amount of SEO and local SEO content, but I could have missed your work. The list that follows represents my own, personal slate of the resources that have taught me the most. If you publish great local SEO information but you’re not on this list, my apologies, and if you write something truly awesome in future, you’re welcome to tweet at me[3]. I’m always on the lookout for fresh and enlightening voices. My personal criteria for the publications I trust is that they are typically groundbreaking, thoughtful, investigative, and respectful of readers and subjects.
- Following the leaders is a useful practice, but not a stopping point. Even experts aren’t infallible. Rather than take industry advice at face value, do your own testing. Some of the most interesting local SEO discussions I’ve ever participated in have