With recruitment as competitive a market as it has ever been, it’s essential to ensure every careers page or job vacancy on your website is fully optimized in order to place it in front of the perfect candidate online.
They are some of the largest and most powerful websites around, but typically online job boards lack page authority, so while you cannot compete with them on a domain level, you can still outrank these huge companies with good SEO.
The next step is selling your vacancy to the candidate, which can sometimes be a tough process, but one that your job pages can definitely help you out with.
How should you go about doing this?
Conduct thorough keyword research
Your first port of call to ensure your careers pages are fully optimized is to conduct some thorough keyword research in order to identify relevant keywords to target on your job pages.
Location-specific job searches invariably have a favorable ratio between search volume and keyword difficulty (competitiveness), so it’s crucial to ensure you are targeting properly before you begin to optimize.
Ahrefs is my tool of choice for this due to the ease of use and array of filters available to use.
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Use internal links
Internal links are your chance to tell Google which pages on your site are the most important. You can manage your internal links as you wish, but one recommended strategy is for any page you are trying to rank, you should point internal links at it from the more powerful pages on your website.
A good way of finding these authoritative pages is by using the ‘Top Pages’ category in ahrefs