It’s 2018 and running an ecommerce business is a lot more than just selling your products and services online. It requires you to handle everything[1]; inventory management, promotion, shipping, replacements, refunds, order management – pretty much a lot on the plate.
Amidst all these job obligations, we hope that you have not managed to ignore the importance of the content marketing strategy[2] for your ecommerce business.
Well, the right content marketing strategy will get your business the recognition it needs. Aimed at creating the content that fits the audience’s perception well, this strategy will also help you boost your sales and retain existing customers because it lets the content speak for your eCommerce endeavor.
So, what is the right plan when it comes to crafting the best content marketing strategy for your eCommerce business? Let’s explore.
Portray a bigger story
Storytelling is a unique art that has braced digital trends and customers nowadays tend to be more interested in stories rather than factual descriptions. This applies to the content marketing strategy of your ecommerce business as well.
Let your content speak for itself about how your products have managed to avoid consumerism woes of many. This might sound stupid but this definitely has worked for many brands, an emotional background to these stories will help your content and audience connect better.
Spice up this story-laced content with pictures and videos to keep your audience looped. You can either run a separate page for this storytelling section on your eCommerce website or you could simply replace the traditional blog.
Serve a humanitarian purpose
From the business point of view, this move exists to seek a considerable amount of attention.