Chapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline[1], Chapter One[2], Chapter Two[3], and Chapter Three[4], we're eager to hear how you feel about Chapter Four. What really works for you? What do you think is missing? Read on, and let us know your thoughts in the comments[5]!
Chapter 4: On-Page Optimization
Use your research to craft your message.
Now that you know how your target market is searching, it’s time to dive into on-page optimization, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create your content!
Creating your content
Applying your keyword research
In the last chapter, we learned methods for discovering how your target audience is searching for your content. Now, it’s time to put that research into practice. Here is a simple outline to follow for applying your keyword research:
- Survey your keywords and group those with similar topics and intent. Those groups will be your pages, rather than creating individual pages for every keyword variation.
- If you haven’t done so already, evaluate the SERP for each keyword or group of keywords to determine what type and format your content should be. Some characteristics of ranking pages to take note of: