Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it.
One of the most decisive factors behind your brand gaining business through its website is the credibility it holds. The potential customers will only bank upon your business website after they trust it and the people behind it. In case you are an ecommerce website or a website that deals with customers’ sensitive information, you will have to put in extra efforts to gain customers’ trust.
As per the Stanford Web Credibility Research[1], websites become more credible by being useful and easy to access. A website’s usefulness is marked by its features, functionalities, and UI. However, the website’s ease of use is determined by the implemented web design. Hence, a lot of factors together contribute to enhancing your site’s trust score.
If you are clueless and would like to make your website more credible, here is a list of the factors that immensely influence your website’s credibility.
Search engines’ perception of your website
Search engines employ their algorithms and bots to assess the performance of your website and rank it, accordingly. If you are doing things in a right manner i.e. White SEO, following Google Algorithm updates and content policies, your website keeps moving up the search engine ranking ladder. That is a great first impression for your website visitors.
With tools like the Alexa Traffic Rank[2] tool, the online audience has access to your site’s global and location-based ranking. Your site’s search engine ranking is capable of heavily impacting your site’s credibility. So, make sure that you put efforts