When it comes to SEO[1], there are many challenges that a website has to go through. The problems, however, depend entirely on what type of site you are running. For an ecommerce website, it is easy to get things wrong when it comes to SEO.
In this article, we will discuss those challenges and also share some workaround (solution) related to the challenges. If you own an ecommerce website and are struggling with SEO[2], this article is for you.
1. Writing a strong product description
There are a number of challenges with providing a strong product description for all the products on your website. Generally, an ecommerce website consists of thousands of products, and they are automated to a certain extent. This leads to poor SEO quality when it comes to content and providing value to the reader.
Search engines, for example, will find little to negligible unique content to crawl. With so many pages to crawl and rank, no new content will result in no SEO exposure. According to reports[3], pages that rank on the first Google page have an average length of 1890 words.
As an ecommerce store, you need to update as many product information as you can, especially for the products that you want to rank on. Also, try to work on duplicate content and write unique content for all the products you have.
2. Low quality content
Written content should be of high quality. The need for high-quality content has risen after Google’s Panda Algorithm release. Also, as already mentioned, try to write unique and easy-to-read product description.
3. Loading speed
