Artificial Intelligence (AI) has blown up in the past few years[1] and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently.
It’s predicted that the world of AI is only going to continue to grow until it’s incorporated into most aspects of our business and personal lives. Biz Journals anticipates that[2] “62% of enterprises will use AI technologies by 2018”, which has increased from the 38% of businesses that were using it in 2017.
Freeing up marketers’ time
Some are afraid that AI is going to take jobs away from marketers by performing tasks usually carried out by humans, but this isn’t the case.
Rather, AI is able to quickly carry out a lot of the time-consuming, tedious tasks previously required by small business owners so that their time can be freed up to focus on more in-depth tasks that require a human’s level of personalization. Let AI handle tasks like recommendations and customer service so that marketers can focus on being creative and developing imaginative, engaging campaigns – something that AI is definitely not capable of doing[3].
Customer service is one area in which AI – specifically chatbots – should absolutely be used. In 2018 consumers expect to have their questions and concerns answered immediately, any hour of the day and day of the week, and this is a demand that humans can’t possibly meet, but robots can.
In addition to freeing up time for marketers, AI is accelerating marketing and sales. Ama.org [4]explains that by “giving robots access to [your] brand you’re