Video: Voice is going to play a substantial role on Prime Day 2018
If you haven't heard already, which would mean you don't have Wi-Fi or a mobile device, Amazon Prime Day 2018 (APD 2018)[1] is a week from today. And you will have no shortage of articles covering it from a variety of angles and perspectives leading up to the big day (and a half).
So, I might as well add my two cents to the mix as well.
Read also: When is Amazon Prime Day 2018? (CNET)[2]
Now I'm not focusing on what the best deals are or all you need to know to make the most of APD 2018. You can find that pretty easily, with a great summary of that right here on ZDNet[3]. I'll stick to my lane and focus on a few things I'll be looking for with respect to the role Alexa will play this year, and how what happens next week will set up the holiday season and beyond.
Overall Prime Day Growth: Can it keep up with last year?
One of my favorite things to do over the past few years is read the after holiday press releases from Amazon[4] to get scoop on what took place. So I decided to go back and dig through press releases from Amazon -- with the results of the first Prime Day in 2015, up to the releases detailing results from 2017 holiday shopping season. And there was a bunch of interesting factoids in them, way too much to go into here. But, according to Amazon:
- Prime Day 2017 sales grew 60 percent year over year from 2016