The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards.
As we move further into the digital world, the benefits of implementing AR are staggering. For instance, AR has an average dwell time of 75 seconds[1] – affording companies an unprecedented chance to appeal to their consumers. Flow Digital[2], a Newcastle-based digital marketing company, are sharing why 2018 is the takeover of the media channel, and what it means for the future.
The statistics driving AR
In the past two years, the AR industry has experienced unprecedented growth. We can largely attribute the early success to the pioneers of AR, Pokémon Go which became the most downloaded app in 2016 with over 750 million to date.
By 2020, the number of AR users is expected to surpass one billion and by 2021, the market for AR, and VR, is estimated to reach $215bn. The benefits of implementing AR are reason enough in these statistics – particularly for e-commerce, marketing and automotive brands which are the industries that experience the largest growth with the communication tool.
E-commerce uses
Ikea Place demonstrated the potential for the natural partnership of AR and retail. Since launching in 2017 – using Apple’s ARKit tech – the Ikea Place has been downloaded two million times. The potential for allowing users to actually see what items look like in their home will significantly boost revenue.
Similarly, AR provides companies with the opportunity to target impulse shoppers. If you can showcase how their