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Social media[1] has enabled unlimited communications from any individuals, but there are significant challenges in validating user influence in order to ensure authentic relationships.
Lisbon, Portugal-based aggregation company Skorr[2] has released a new app to manage your social media presence.
The app measures influence and gives users a unified view of their main social media accounts (Facebook, Instagram, LinkedIn, Tumblr, Twitter, and YouTube).
(Image: Skorr)
The app measures, monitors, and verifies social media behaviour[3] across platforms. It shows users their analytics across platforms, and highlights interactions on each platform to help them grow in their social influence.
It fits in nicely into the void left by 10-year-old Klout's disappearance on May 25[4] and shows influencers how important they are across their social networks.
Read also: Twitter's bot problem draws greater scrutiny (CNET)[5]
Its insights are based on patent-pending algorithms, including sentiment and emotion analysis, natural language processing, link analysis, machine learning, and artificial intelligence.
Since Klout's demise[6] it is hard to find an app around that focuses on individual's social influence. Klout was developed long before the GDPR regulations came into force and had no data with regard to content or likes for a particular post.
Skorr hopes that the app will become the new standard for measuring social media influence with users asking each other what their Skorr is.
The app is intended to deliver a holistic view of influence, behaviour, and personality across social media for content creators.
It also includes safety features to let users know if their private information is being