+1 607 252-6647 Email Questions

Where do millennials go for digital media and content?

  • Published in News
  • Hits: 232

How do millennials' creative habits stack up against other creators in the workplace? Do enterprises need to consider several different content sites to inspire content creators across all age ranges?

special feature

Enterprise Apps: The Next Generation [1]

Enterprise applications power the heart of business productivity, but they are traditionally difficult to implement, upgrade, and innovate. We look at how the next generation of enterprise apps could change the game.

Read More[2]

Arlington, VA-based digital media company for content creators Storyblocks[3] wanted to find what makes content creators tick.

It surveyed over 1,000 content creators between the ages of 18 to 65 across the United States to try and determine patterns in their content habits.

It wanted to discover what platforms they use the most -- or the least, where they find their inspiration for content creation, and what they actually create online.

For creative inspiration, millennials look to platforms such as YouTube (23 percent) and Pinterest (21 percent). Only 12 percent of 33-65 year olds used YouTube, and 15 percent use Pinterest.

Where do millennials go to for digital media and online content ZDNet Storyblocks

Only 6 percent of millennials get their inspiration from online publications, however, 15 percent aged over 33 said online publications was where they get their inspiration.

Millennials seem to be amongst the most tech-savvy of the content creative world. Around 27 percent reported that they accessed stock media via an API integration tool. This is significantly higher than older content creators.

Only 7 percent reported accessing media in this way. Most content creators

Read more from our friends at ZDNet

Contact us

By Mail

PO Box 5613

Katy, TX 77491

USA

Social: twitter facebook

Phone: +1 607 252-6647

Email: admin [AT] synapticweb [DOT] co