How do millennials' creative habits stack up against other creators in the workplace? Do enterprises need to consider several different content sites to inspire content creators across all age ranges?
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Arlington, VA-based digital media company for content creators Storyblocks[3] wanted to find what makes content creators tick.
It surveyed over 1,000 content creators between the ages of 18 to 65 across the United States to try and determine patterns in their content habits.
It wanted to discover what platforms they use the most -- or the least, where they find their inspiration for content creation, and what they actually create online.
For creative inspiration, millennials look to platforms such as YouTube (23 percent) and Pinterest (21 percent). Only 12 percent of 33-65 year olds used YouTube, and 15 percent use Pinterest.
Storyblocks
Only 6 percent of millennials get their inspiration from online publications, however, 15 percent aged over 33 said online publications was where they get their inspiration.
Millennials seem to be amongst the most tech-savvy of the content creative world. Around 27 percent reported that they accessed stock media via an API integration tool. This is significantly higher than older content creators.
Only 7 percent reported accessing media in this way. Most content creators