The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday.
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Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years.
Back in February, I left the company full-time. I'm still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to do as part of this book that I've written, that's just coming out April 24th, Lost and Founder, is talk about some of the elements in there, maybe even give you a sneak peek.
If you're thinking, "Well, what are the two or three chapters that are super relevant to me?" let me try and walk you through a little bit of what I feel like I've taken away and what I'm going to change going forward, especially stuff that's applicable to those of us in web marketing, in SEO, and in broader marketing.
Marketing flywheels > growth hacks
First off, marketing flywheels, in my experience, almost always beat growth hacks. I know that growth hacks are trendy in the last few years, especially in the startup and technology worlds. There's been this sort of search for the next big growth hack that's going to transform our business. But I've got to be honest