With the May 25 deadline for the EU's General Data Protection Regulation (GDPR) fast approaching, a new tool from Israel-based MinerEye[1] uses artificial intelligence (AI) to help identify all the data in your organization that needs protection under the new rules.

Ahead of the RSA conference in San Francisco, MinerEye has launched its Data Tracker solution, which automates the process for detecting, tracking, and securing sensitive assets. According to a MinerEye press release, it can be used with unstructured and dark data, and can be leveraged as part of compliant cloud migration.

"Companies cannot protect, manage or utilize information they can't find," MinerEye CEO and co-founder Yaniv Avidan said in the release. "Using our Interpretive AITM, MinerEye fuses computer vision and machine learning to track information at the byte and pixel level, which no other solution has achieved."

SEE: IT leader's guide to big data security[2] (Tech Pro Research)

The idea behind the product is that, if you can't find the data, you can't protect it. And data storage often isn't as straightforward as it could be. Whether someone saved multiple copies of a file, exported it as a PDF or other file version, or pulled some of the data for a presentation, data is often hidden in many place throughout an organization.

"Companies use multiple platforms to store the data, multiple ways to share the data, and multiple ways to represent the data," Avidan told ZDNet.

me1.jpg Image: MinerEye

Traditional approaches to data discovery use rules, keywords, and dictionaries to find and sort data, but that doesn't work with modern, unstructured datasets, Avidan said. Businesses need tools that can look at a files associated text, image, file type, and

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