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ICO marketing in 2018: from SEO to PPC

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Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture capital raising and already hundreds of ICO’s are scheduled for 2018.

Yet not every ICO is a success story. Only 48% of ICO’s raised the capital they set out for and the 10 largest ICO’s represented 25% of the total money raised in 2017. There are over 1,500 cryptocurrencies being traded on over 200 exchanges. In an increasingly competitive and regulated world, how you market your ICO in 2018 will be the difference between success and failure. It is not unreasonable to say that your ICO marketing strategy is more essential to your projects’ success than the actual product itself. After all, your product may well change, but you can never change a first impression.

Your website as a shop window

Your website should be the centre point of your ICO marketing strategy[1]. It represents your project and very often, provides that all-important first impression. Your website must be clear, easy to navigate and present as much information as possible about your project and the team behind it. People want and expect transparency, it builds trust. Short explainer videos are a nice touch, but the white paper, team, roadmap are a must and without them the ICO might be “attacked” by crypto experts and or investors. Without a solid serious professional white paper, team and a clear roadmap, the chances for a successful ICO are very low.

The website should

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