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The Bot Plan: Your Guide to Making Conversations Convert

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Let’s start off with a quick “True or False?” game:

“By 2020, the average person will have more conversations with their bot than with their spouse.”

True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting[1].

And when Facebook’s Mark Zuckerberg says[2] “messaging is one of the few things that people do more than social networking,” it requires no leap of faith to see that chatbots are an integral part of marketing’s future.

But you don’t need to stock up on canned peaches and head for the hills because “the robots are coming.” The truth is, the robots aren’t coming because they’re already here, and they love us from the bottom of their little AI-powered hearts.

Bots aren’t a new thing for many parts of the world such as China or India. As reported by Business Insider[3], sixty-seven percent of consumers worldwide have used a chatbot for customer support in the last year.

Within the United States, an impressive 60% of millennials have used chatbots with 70% of those reporting positive experiences, according to Forbes[4].

There’s no putting bots back in the box.

And it’s not just that brands have to jump on board to keep up with those pesky new generations, either. Bots are great for them, too.

Bots offer companies: A revolutionary way to reach consumers. For the first time in history, brands of any size can reach consumers on a personal level. Note my emphasis on “of any size.” You can be a company of one and your bot army can give your customers a highly personal experience. Bots are democratizing business!

Read more from our friends at the Moz Blog

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