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Tactic: creating immersive experiences in real time

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"We have everything from concept artists and art directors, to animators, to game engine and game engineer type people, to core engineers and web designers," says Peter Oberdorfer, president of Tactic, in an interview with TechRepublic's Tonya Hall. "We do a little bit of everything, honestly, and there's a lot of multidisciplinary people as well."

Watch the video interview above or read the full transcript below.


Tonya Hall: Are you ready for the day that you go to the store, walk down the aisle, and products start talking to you? That day is here. Hi, I'm Tonya Hall with ZDNet, and our guest today is Peter Oberdorfer, he is the president of Tactic. What is Tactic?

Peter Oberdorfer: Tactic is a company that creates immersive experiences in real time. We concentrate a lot on augmented reality, virtual reality, mixed reality, and other emerging formats. We also do installations and anything else that our clients can bring to us in that sort of realm. It's a lot of fun, we try to invent solutions and custom software for people, basically.

Tonya Hall: Now, I have to set the stage, you're actually in your offices in San Francisco in a conference room, because you work in a very collaborative, open workspace. Talk a little bit about managing that kind of environment.

Peter Oberdorfer: Well, it's very multidisciplinary, actually. We have everything from concept artists and art directors, to animators, to game engine and game engineer type people, to core engineers and web designers. We do a little bit of everything, honestly, and there's a lot of multidisciplinary people as well. But despite the kind of circus atmosphere that is, when you have the trapeze artists and the lion

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