Tablet market reaches maturity in Brazil

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The Brazilian tablet market continues to decline - but the decline has been less severe than in previous years, according to IDC.

According to the IDC Brazil Tablets Tracker, the market has seen a 4,8 percent sales drop last year in relation to 2016, with a total of 3,79 million devices sold in 2017.

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Despite the decline, the performance of the local tablet seems to have stabilized in recent years: in 2015, tablet sales seen a 39 percent drop in Brazil and a 32 percent reduction in 2016.

In terms of revenue, there was a decrease of 9 percent, with sales of 1.88 billion reais ($566 million) in 2017. The average ticket fell from 513 reais ($154) in 2016 to 497 reais ($149) in 2017.

After a significant drop in sales over a two year period[3], many brands have departed from the Brazilian market and there has been a market consolidation with vendors developing aggressive strategies ever since, according to IDC.

With only a small decline in sales in 2017, the analyst firm believes the segment has reached a maturity point in Brazil.

"Today we see a few brands working in well defined market niches, with dedicated teams and a focus on quality and more attractive prices," says IDC Brazil analyst Wellington La Falce.

According to IDC, Brazilian consumers did

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