+1 607 252-6647 Email Questions

How to Target Featured Snippet Opportunities - Whiteboard Friday

  • Published in News
  • Hits: 188

Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series[1] focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology.

Target featured snippet opportunities

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Today, we are going over targeting featured snippets, Part 2 of our featured snippets series[2]. Super excited to dive into this.

image

What's a featured snippet?

For those of you that need a little brush-up, what's a featured snippet? Let's say you do a search for something like, "Are pigs smarter than dogs?" You're going to see an answer box that says, "Pigs outperform three-year old human children on cognitive tests and are smarter than any domestic animal. Animal experts consider them more trainable than cats or dogs." How cool is that? But you'll likely see these answer boxes for all sorts of things. So something to sort of keep an eye on. How do you become a part of that featured snippet box? How do you target those opportunities?

Last time, we talked about finding keywords that you rank on page one for that also have a featured snippet. There are a couple ways to do that. We talk about it in the first video. Something I do want to mention, in doing some of that the last couple weeks, is that Ahrefs actually has some

Read more from our friends at the Moz Blog

Contact us

By Mail

PO Box 5613

Katy, TX 77491

USA

Social: twitter facebook

Phone: +1 607 252-6647

Fax: +1 866 573-1096

Email: info [AT] synapticweb [DOT] co