To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy.

The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of comments, reviews, blogs, and more.

It’s time to take a proactive approach to improve your online reputation. Not sure where to start? Here are 12 tips to make your business shine under any consumer microscope.

1. Upgrade your Trustpilot account

Trustpilot[1] continues to sway consumers, and you probably have built up a few Trustpilot reviews for your business. But are you making the most of your Trustpilot account?

By upgrading your Trustpilot account from free to paid[2], you get more personalized features to net more ratings and reviews.

Paid Trustpilot features include:

  • Personalized email address from sender
  • Customizable review invitations to your customers
  • Rich snippet star rating in TrustBox[3]
  • TrustBox optimization
  • Imported product reviews

Trustpilot paid features can make a big impact on your brand reputation. After all, reviews and ratings play a big role in consumer confidence to buy.

2. Get backlinks from high authority sites

A backlink from a high authority publication is a recommendation signal to consumers.

For example, people reading a Forbes article on “Best Health Apps” will assume that the Forbes journalist did his or her due diligence in finding the very best apps. This is a trust signal for consumers.

To get those high authority backlinks you can implement a link building strategy that allows you to be top of mind for journalists. Creating very shareable content on your blog or site

Read more from our friends at Search Engine Watch