Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch.
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time.
What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.
Recent data (from Shareaholic) sees search engines account for around 40% of website referrals. This compares to around 20% for social media – a smaller but notable chunk of potential traffic. These percentages are always fluctuating. And, of course, there’s more to non-Google traffic than social.
I thought I’d use today’s post to update Chuck’s 10. As you’ll see, some methods are still around, some are absent, and others are more important than they were four years ago.
I also want to throw in a new over-arching theme, by way of a question I believe is more important for content and search marketers now than it has ever been:
Am I participating in the conversation?
In short, you should be. The key to succeeding with the following 10 non-Google traffic sources is by honest participation and engagement, as opposed to spamming and dropping links to your website around the internet. It is a question we’ll return to throughout.
Blogging?! Nothing new here! I hear you say.
Perhaps, but I want to deal with blogs first because for me they are the first step to ‘participating in the conversation.’ And, today, there is more to