When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well