Approaching SEO for large ecommerce sites can be overwhelming.
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.
Let’s be clear: all of the same keyword research and onsite optimization practices apply to ecommerce sites as they would for your standard brochure site. That’s the first step in the process, and we won’t cover those points here.
However, for ecommerce sites, it’s necessary to take things a step (or ten) further. In this post, we share our SEO tips for large ecommerce sites. Optimization for ecommerce takes time, but we’ll also provide tips to help streamline the process without scrimping.
Ensure your site is on HTTPS
Safety first! Although this falls under general optimization for all sites, switching to HTTPS is particularly important for ecommerce sites. With exchanges of personal details and users trusting you with highly sensitive payment information, security is of the utmost importance.
As well as ensuring that your SSL certificate is correctly implemented, make sure to be transparent in communicating your security compliance to users.
Provide detailed information on the steps you have taken to offer utmost levels of security, and display any relevant logos to demonstrate that you comply with certain security standards.
Optimize category pages
Now that your website is more secure than Fort Knox, it’s time to focus on optimizing those all-important category pages. These are the pages on which to target those top-level keywords and should be high traffic generators.
Category pages often flop due to issues with thin content. Text is