After it was revealed over 311,127 Australians were caught up in the improper use of Facebook data by Cambridge Analytica, the Office of the Australian Information Commissioner (OAIC) has opened an official investigation into the social media giant.

The investigation will consider whether Facebook has breached the Privacy Act 1988.

In a statement on Thursday, acting Information and Privacy Commissioner Angelene Falk said given the global nature of the matter, the OAIC will confer with regulatory authorities internationally.

"All organisations that are covered by the Privacy Act have obligations in relation to the personal information that they hold," she said. "This includes taking reasonable steps to ensure that personal information is held securely, and ensuring that customers are adequately notified about the collection and handling of their personal information."

While over 300,000 users who had their information misused hailed from Australia, the country was the 10th hardest hit by the scandal globally. Overall, information on up to 87 million users, mostly from the US, was admitted by Facebook[1] as being "improperly shared" with Cambridge Analytica.

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Facebook chief Mark Zuckerberg said during a press conference that the 87 million figure was a "conservative estimate" of users who could be affected. Taking nearly an hour's worth of questions from reporters, Zuckerberg said Facebook up to this point hasn't taken a broad enough view of its responsibility[2] to protect user data and prevent abuse of the platform.

"That was a huge mistake, that was my mistake," he said.

An investigation was last week opened by New Zealand Privacy Commissioner John Edwards who said Facebook denied it had it breached the NZ Privacy Act 1993 and refused to cooperate with the commissioner's requests.

"The social

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